Irrelevance: The Root Cause for 50% of Opt-outs
Dec 03 2009, 01:46 PM
Out of customers who unsubscribe from email campaigns, 46% unsubscribe and move
to different brands because of irrelevance of the promotional offers.
In an eye-opening research study conducted by CMO Council and InfoPrint Solutions,
it was found that customers were increasingly unsubscribing from email lists
because the promotional communication they were receiving did not resonate
with them. Nearly half of them suggested they would think about terminating
a brand relationship because the offers they were getting didn’t appeal
to them while 22% of the respondents went so far as to say they would definitely
switch brands if they continued receiving such communication.
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Facebook Wins Important Spam Lawsuit
Nov 30 2009, 05:06 PM
The judgment announced by the California District Court is yet another important
victory in the war against spamming.
The war on spamming got yet another notable victory with popular social network,
Facebook, receiving a court judgment in its favor. In the last week of October,
the U.S. District Court of the Northern District of California ordered noted
‘spam king’, Sanford Wallace to pay the social network $711 million.
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Groups Supporting Online Privacy Ask for Sterner Law
Nov 28 2009, 04:53 PM
Special interest groups come together at Capitol Hill to demand better privacy
laws.
Many advocacy groups from across the country met in Washington recently for
a joint hearing on offline and online data collection. With increasing privacy
incursions occurring online, the groups presented a strong case for greater
vigilance with regard to consumer data.
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Violating Online Privacy Could Cost You
Nov 21 2009, 04:46 PM
While Tagged.com braces for over $750,000 in fines and more lawsuits, Reunion.com
prepares to fight class-action suits. All this for misusing user information
that they could access.
As the fight against invasion of online privacy gathers momentum, more and
more marketers are realizing, the hard way, that respecting customers and their
data pays off ultimately.
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Respect Privacy Across Platforms
Nov 18 2009, 05:02 PM
Regulatory watchdog in Australia warns Coke about text messaging campaigns
violating spam laws.
If you thought that the effort to regulate spam and enforce privacy laws was
limited to the Internet and email, think again. Recent developments in Australia
indicate that authorities are slowly beginning to clamp down on unsolicited
communication, irrespective of the platform being used.
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